Platforms and Channels for Storytelling
A storytelling platform in digital marketing refers to an online medium or tool that enables brands to create, share, and engage users with a narrative or a story. It incorporates visual and textual content, allowing marketers to convey their brand messages effectively and emotionally connect with their audience. Examples of storytelling platforms include social media networks, blogs, podcasts, and video-sharing sites.
Examples of Storytelling Platform
Instagram: Instagram, a popular social media platform, is an excellent example of a digital storytelling platform where businesses can engage with their target audience using visual and written content. Instagram Stories allows businesses to showcase their products, services, behind-the-scenes looks, and customer testimonials through a series of short videos and images that disappear after 24 hours. Brands can also create longer-lasting content in the form of Instagram posts, IGTV videos, and Reels to tell their stories and build a strong relationship with their audience.
Medium: Medium is an online publishing platform that acts as a digital storytelling platform for both businesses and individuals. It enables users to create and share content in various formats, such as articles, essays, and blog posts. Businesses can use Medium to share their brand stories, experiences, industry insights, and engage with their customers and the community. This platform also allows connections with other professionals and industry experts to get feedback on their content and expand their network.
YouTube: YouTube is a powerful video-sharing platform that allows businesses and individuals to create and share engaging video content to tell their stories. Brands can take advantage of this platform by creating video content that showcases their products, services, and company culture. They can create tutorials, user-generated content, interviews, behind-the-scenes footage, webinars, and vlogs to engage with their target audience and share their stories. YouTube also benefits from various tools and features to optimize content for search engines and increase its reach, making it a powerful storytelling platform for digital marketing.
Podcasting
Creating a Narrative Podcast: A Step-By-Step Guide
- Develop the podcast season’s focus and episode topics
- Write a detailed storyboard for each episode
- Start keeping track of your production cycle
- Conduct your interviews, transcribe them, pull quotes
- Write the first episode script
- Make a bad first audio draft
- Listen to the audio draft, edit the script, rinse and repeat
- Add music and FX, and normalize the podcast audio
- Upload to the podcast host
- Market the podcast